In collaboration with the KwaZulu-Natal Department of Agriculture and Rural Development, the Agribusiness Development Agency (ADA) is a catalytic vehicle that facilitates the growth of a strong, transformed, diversified, dynamic, competitive and sustainable agro-processing industry in KwaZulu-Natal. ADA assists in the development of KwaZulu-Natal and the agribusiness sector, through focusing on catalytic projects with the following attributes:

Benefits beyond direct beneficiaries

  • Economic spinoffs
  • Embrace the whole value chain
  • Speed up the development in the whole geographical area


A diverse, deracialised prosperous and sustainable agribusiness sector in KwaZulu- Natal.


The ADA strives to promote, establish, facilitate and support the growth of black owned and managed agribusinesses along agricultural value chains in KwaZulu-Natal through partnerships with individuals, communities, private sector and other public sector institutions to achieve a transformed agribusiness sector in the province.

Core Values

Organisational values define the key principles and associated behaviours required by employees when executing the strategy and functions of the organisation and state that the clients, customers and stakeholders can expect from the organisation. The values of the ADA are Integrity, Accountability, Excellence and Innovation.