In conversation with
Mr. Kittinan Anuphan

FDI Spotlight: How do you define the identity or core DNA of the company?

Mr. Kittinan Anuphan: We have recently changed the company name to Anywhere 2 Go. Our core product is Claim Di, it means Claim It Now When an accident occurs you don’t have to wait and explain the situation on the phone anymore, by using the smartphone photo and GPS we can provide immediate service and the car fixed the same day. We have been operating in the mobile space for quite a long time, we have seen the shift to smart- and android market.

The Claim Di app is targeted to insurance companies, we have around 30 key insurance companies that have incorporated the Claim Di solutions serving 5million car policy users in Thailand.

Last year we moved away from being a SME to a Startup structure through a incubation program.

What is the growth potential of your apps?

Mr. Kittinan Anuphan: At the moment we have 60% market share within the insurance sector in Thailand. We want to target all the insurance companies, which are about 60 in the country. Over the last 15 years we made a shift of being software provider to being a service provider by assisting the call center service 24 hours. The success of our app is simple: as the number of smartphone users increases so will the application users. Besides the application we also offer road side assistance through our various branches over the country.

Another great customer is Bangkok Hospital, who we have provided them with an emergency app. Currently we have 40 hospitals and 300 ambulances with the emergency app having with over 800,000 users and serve 10 million patients in Thailand.

Our third app that we have launched is the social security app having around 5000 police men using the security app in order to enhance the safety of the people. When an emergency occurs the police closets by will be at the location within 2 minutes to secure the victim its safety. At the moment 5000 policemen in Bangkok are using the app, by educating the benefits of the application and smartphones we try to make them aware of the digital revolution. Together with the government, AIS,DTAC and True, we have joined efforts to provide cheap smartphones for the policemen, as well as the ability to exchange their old phone for a smartphone.

To what extent can your digital solutions not only provide efficiency but also improve the quality of life, taking into consideration the rural areas as well?

Mr. Kittinan Anuphan: We work with insurance companies that provide insurance nationwide from Bangkok to Chiang Mai, Phuket, Khon Kaen and Hua Hin. At the moment we have 10 Branches in Thailand to control the Claim Di app and we work together with the Bangkok Hospital Groups branches regarding the emergency app. All the applications are free for everybody in the economy we only charge the hospital and the insurance companies for the application. The social security application is a social enterprise model and is for free.

What is the next step for you?

Mr. Kittinan Anuphan: Our focus is shifting internationally we are looking into Malaysia, Korea, Laos, Sri Lanka; we already have a partner in India at the moment. We have selected AEC and Non- AEC countries and are testing different markets to see if the app fits these respective markets. Laos is the next entry market although itís a small market it makes a natural fit looking at our close borders, trade and car density going in and out from Thailand-Laos- Thailand. If this expansion into Laos is successful we will tap into Cambodia, Vietnam and Myanmar as well. Indonesia and Philippines are the future entry markets for next year as the population is very big although it comes with challenges as well. We have to move fast in order to continue the successful rollout of these projects.

Could you collaborate on the importance of international investors for the expansion of your company?

Mr. Kittinan Anuphan: We have moved away from being a SME player to a Tech start up, therefore we need to raise funds every two years. International exposure is important to attract awareness and potential business partners. Recently we have raised funds from Series A Round, which is a tech start up fund, of about $ 2 million US coming from global and local investors.